St. Regis Hotels & Resorts

About the Brand

The original St. Regis New York opened in 1904 at the corner of Fifth Avenue and 55th Street, and immediately became the social epicentre of Gilded Age New York. The Astor Bar, the King Cole Bar with its iconic Maxfield Parrish mural, and the introduction of the first in-room telephone transformed what guests could expect from a luxury hotel. These traditions — elevated, adapted — continue at every St. Regis property worldwide.

Signature butler service is not merely a branding claim at St. Regis: each butler is trained to anticipate preferences from arrival, coordinate in-room dining to the minute, and handle everything from luggage unpacking to itinerary research. The Bloody Mary, mixed at every property according to a recipe created at the original New York bar, is another link connecting all 50+ properties across time zones.

VOYA clients accessing St. Regis through the Marriott STARS Luminous program receive a comprehensive package of benefits including complimentary upgrades, daily breakfast, and hotel credits — adding measurable value to one of the world's most distinguished hotel brands.